If only it were just about training the dogs! But of course it isn’t. Many other responsibilities, tasks, and details vie for a dog trainer’s attention. Client-based paperwork is not the least among them. Interview forms, write-ups or reports, homework sheets—dog trainers spend more time at their desks than people might think. I often work […]
Training Practices
Training Practices
Got Confidence? Treating Separation Anxiety
By Malena DeMartini, author of Treating Separation Anxiety in Dogs My second client ever was a separation anxiety case. The dog’s name was Guinness, like the beer, and his owners had found him sickly and tattered, scavenging for food somewhere on a California back road. They rescued him, bought him life-saving medical treatments, and nursed […]
Separation Anxiety: Standing On One’s Own Four Paws
By Malena DeMartini The voicemail message was a funny one. It said, in a charming Italian lilt, “I need help getting my dog off the feet.” Ninety nine percent of my caseload is made up of separation anxiety cases, so I had some inkling right away what the woman calling me meant by that. When […]
Get The Right Clients Part 1: A Crash Course In Conversion Strategies
The first goals of any marketing plan are getting hits on the website and the phone ringing. But just getting hits and inquiries isn’t enough. It’s conversions you really want—the potential clients who turn into actual ones. Increasing your conversion rate means more business, less time spent on the phone, and more dogs helped. In […]
Get The Right Clients Part 3: Selling The Training Package
In part two of this series on increasing your sales conversions we looked at selling the initial consult. Getting the initial consult is a great feeling. But now you’re in the client’s home and, despite what you told them over the phone, they’re hoping you have a magic wand that will make it all go […]