By Malena DeMartini The voicemail message was a funny one. It said, in a charming Italian lilt, “I need help getting my dog off the feet.” Ninety nine percent of my caseload is made up of separation anxiety cases, so I had some inkling right away what the woman calling me meant by that. When […]
Training Practices
Training Practices
Fixing The Unfixable: A New Approach To Treating Separation Anxiety
With Malena DeMartini Early pioneer of applied training Bob Bailey often says dog training is simple, but it’s not easy. Never is this more true than with separation anxiety—both for the trainer and, especially, for the client. The training concepts behind treating separation anxiety are fairly simple. There’s no rocket science involved in suspending absences, […]
Get The Right Clients Part 1: A Crash Course In Conversion Strategies
The first goals of any marketing plan are getting hits on the website and the phone ringing. But just getting hits and inquiries isn’t enough. It’s conversions you really want—the potential clients who turn into actual ones. Increasing your conversion rate means more business, less time spent on the phone, and more dogs helped. In […]
Get The Right Clients Part 3: Selling The Training Package
In part two of this series on increasing your sales conversions we looked at selling the initial consult. Getting the initial consult is a great feeling. But now you’re in the client’s home and, despite what you told them over the phone, they’re hoping you have a magic wand that will make it all go […]
Get The Right Clients Part 2: Selling The Initial Consult
In part one of this series on increasing your sales conversions we looked at two of the factors influencing sales: poorly targeted marketing and low rates. Fix these areas, and you’ll likely see an increase in phone calls and emails. You may find this a mixed blessing; it’s great to get the inquiries, but inquiries […]
