The first goals of any marketing plan are getting hits on the website and the phone ringing. But just getting hits and inquiries isn’t enough. It’s conversions you really want—the potential clients who turn into actual ones. Increasing your conversion rate means more business, less time spent on the phone, and more dogs helped. In […]
Training Practices
Training Practices
Get The Right Clients Part 3: Selling The Training Package
In part two of this series on increasing your sales conversions we looked at selling the initial consult. Getting the initial consult is a great feeling. But now you’re in the client’s home and, despite what you told them over the phone, they’re hoping you have a magic wand that will make it all go […]
Get The Right Clients Part 2: Selling The Initial Consult
In part one of this series on increasing your sales conversions we looked at two of the factors influencing sales: poorly targeted marketing and low rates. Fix these areas, and you’ll likely see an increase in phone calls and emails. You may find this a mixed blessing; it’s great to get the inquiries, but inquiries […]
The Dog Training Class Revolution
Many years ago in my previous career, I taught learning theory and curriculum development to teachers and graduate students pursuing their master’s degrees in education at one of the top-ranked education programs in the country. My students’ biggest challenge was learning to translate theory into practice. It’s one thing to understand how people learn, and […]
Successful Dog Training Classes
What criteria do you use to judge the success of your classes? Trainers often say they feel good about an hour spent teaching when they see students laugh and smile. When they see dogs performing. When everyone seems to be having a good time. They feel good when their lessons have gone as expected. When […]