A dogbiz University Course
A dogbiz University Course
Money matters are a source of stress for most dog trainers. Deciding what to charge. Talking to clients about your fees. Enforcing cancellation policies. It’s all pretty uncomfortable. The result? Most dog trainers struggle financially, and often experience burnout as a result.
Make more. Work less. Help more dogs. If that all sounds good to you, join us!
Module 1: What Do You Want?
What are your business goals: To make more money? Or make the same with less work? To attract a different kind of client, or spend more time doing the work you love most? We start by setting your goals, so you get the most from the course. We also talk about how to assess those goals to make sure you make what you need.
Module 2: The Right Services
The services you offer effect your workload, enjoyment, income, and the impact you have on dogs. We show you how to assess your services, think outside the box about your offerings, and choose the right balance for your goals and community. The result? Loving your work even more than you already do.
Module 3: Setting Your Rates
Learn the four factors every trainer should take into account when setting rates. Most trainers consider only one of these (what other trainers are charging). Ignoring the other three usually means leaving money on the table.
You’ll also learn the four best pricing strategies, and how to choose the right one for your business—instead of the one that most trainers use, leaving themselves underpaid and financially stressed.
Module 4: Packaging Your Services
Leave behind one-and-done consulting, and students calling it quits after one class. Set yourself, your clients, and the dogs up for success by learning how to offer training packages and class progressions that sell themselves.
Module 5: Smart Policies
Smart policies protect against revenue loss while also improving the positive impact you have on dogs and their people. Learn how to set, communicate, and comfortably enforce the right policies for your business.
Module 6: Putting It All Together
See it all in action, and then take yours! We’ll share real-life case studies from our consulting work, walking you step-by-step through the actions these fellow trainers—trainers with many of the same struggles, challenges, and fears—took to successfully increase their incomes, reduce their stress levels, and improve their training outcomes. Then it’ll be your turn, as we wrap with concrete steps to help you do the same.
This course is available on demand. Take at your own pace, on your own schedule. Students have one year to complete the course.
$145 class only
Class + Coaching
$305 class + discounted one-on-one coaching call ($50 savings)
Listen to pre-recorded lessons at your own speed.
Students have one year to complete the course.
Lessons run from 30 minutes to 1 hour.
Use your course workbook to help implement the lessons from the course:
Balance your services
Adjust your workload
Set your rates
Adjust your policies
Increase your impact, your revenue, and your work enjoyment!
BSc Comms, CTC
Founder, Consultant Lead,
dogbiz U Director
CPDT-KA, ACABC, KPA CTP
I moved to a new area and despite having 20+ years of experience and education behind me, I kept my prices low. I thought being somewhere in the middle would help me get the clients to build my business.
After struggling for a year I listened to a dogbiz Money Matters class that ended up being pivotal in the success of my business. The class hit on some very valid points about working smart, knowing my worth, and knowing what kind of client I wanted to work with. I added my prices and policies on my webpage and upped my prices at the same time.
I was fully expecting to have a lull, but found quite the opposite. My next group class was full! I had to add classes to accommodate the interest. My business doubled. So in the long run I am able to help more people, not less.
I do not believe I would have ever had the confidence to make those changes if I had not taken this class. Thank you so much for giving me confidence in this area. I so needed it.
Dawn Goehring, CDBC
Animal Biz Behavior and Training