Dog business advice from the experts
Comprehensive, easy reads for anyone wanting to start, run, or grow their own dog business
How To Run a Dog Business
Putting Your Career Where Your Heart Is, 2nd Edition
By Veronica Boutelle with a foreword by Jean Donaldson
Published by Dogwise
Learn how to run the “business end” of the leash. To succeed as a dog professional you need more than dog expertise; you need business savvy. This book, written for both newcomers and established dog pros, charts the path to professional fulfillment and financial security for dog trainers, dog walkers, dog daycare operators, dog boarding facilities, pet sitters, and anyone else looking to start or grow a successful dog business.
Learn:
- What paperwork and legal boxes you must check—and how to do it
- How to market yourself inexpensively and without discomfort
- How to set your rates and policies to be competitive and make a living
- Which service models are most effective for clients and most successful for dog pros
- How to build a long-term plan for growth
- How to manage your time to achieve work/life balance as a small business owner
- How to avoid the professional burnout so common in our industry
$19.95
What readers say:
“Veronica loves and respects dog [pros]. This book holds invaluable practicalities, counsel, structure, and support.”
–Jean Donaldson, author of Culture Clash and founder of The Academy for Dog Trainers
“Veronica’s book is required reading at my instructor’s courses.”
–Terry Ryan, Legacy founder, Karen Pryor Academy and Clicker Expo faculty, author of Coaching People to Train Their Dogs
The Business of Dog Walking
How To Make a Living Doing What You Love
By Veronica Boutelle
Published by Dogwise
Turn dog walking into a profitable business. Dog walking is a booming business. But there’s a huge difference between throwing a leash on a few dogs and charging for it, versus running a professional dog walking business. Through the dogbiz Dog Walking Academy Veronica has helped thousands of dog walkers set up and run successful dog walking businesses. This book, the companion text to the Dog Walking Academy program, shares how.
Learn:
- What it takes to make a real living walking dogs
- How to set up your business for success from the start
- How to fix common, costly dog walking business mistakes
- How to stand out with simple, targeted marketing
- What you must know about dog behavior and safety, including reading body language, understanding how dogs learn, and walk management techniques for safe outings
$19.95
What readers say:
“A comprehensive guide to creating—or improving—a solid dog walking business.”
–Paige Tuhey, owner of PantSF
“Veronica blends a superior level of professionalism with a common-sense approach to handling dogs, making it much easier to turn your love of dogs into a successful profession.”
–Amanda Knier Rotondo, owner of Bark Avenue Doggy Day Care
“The education, training, and business coaching contained [in this book] is invaluable… [to] building your dog walking business.”
– Michelle Sanchez & Cynthia Evans, owners of The Art of Dog
Treating Separation Anxiety in Dogs
By Malena DeMartini, with a business chapter by Gina Phairas
Published by Dogwise
Malena has spent her training career exclusively working separation anxiety cases, and she has an amazing track record of fixing the “unfixable.” In this book she shares her 5 Phase Treatment Protocol and related strategies to help dog trainers help dogs overcome the fear of being alone. In the business chapter, dogbiz’ Gina Phairas explains how to set up a successful business model for treating this devastating condition.
Learn:
- Better, more practical ways to treat separation anxiety
- Better ways to support clients through the training process
- The role of management techniques and medication
- The role of technology in producing more powerful case outcomes
- How to set up for business success treating SA
$19.95
What readers say:
“This book gives us all a road map… Countless dogs will be saved from euthanasia or a life of perpetual misery.”
–Jean Donaldson, author of Culture Clash and founder of The Academy for Dog Trainers
“Malena’s book is recommended reading for anyone working with a dog affected with [separation anxiety].”
–Dr. Nicholas Dodman, Director of Animal Behavior Clinic at Tufts University, author of The Dog Who Loved Too Much
“This is the best single resource I have ever seen for dealing with this very common and serious problem.”
–Ken Ramirez, Executive Vice-President and Chief Training Officer for Karen Pryor Clicker Training