Newsletter Service​

Let us do some marketing for you​

Grow your business and educate your community with a
professionally written and designed newsletter

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We write it for you

No time or inclination to write your own newsletter? No problem. Our professional writer does it for you.


We brand it for you

Not only do we write your newsletter for you, we match the design of your print newsletter to your brand.

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All R+ content

Just like you, we’re dedicated to spreading the word about positive reinforcement, so all content is R+.

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Print &/or email it

Print and distribute your newsletter to gain new clients and/or share the content we write in your client e-newsletter.


Why you (still) need a newsletter​

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Get your phone ringing

By sharing valuable expertise a well-written and designed newsletter introduces and keeps you in front of potential clients until they’re ready to hire you. If your marketing time and money are limited, this is the project to prioritize.

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Stay in touch with clients

A good newsletter provides ongoing connection and brand loyalty. Staying in touch makes it more likely current and past clients will continue to use your services, add new ones, and think to tell friends, family, and coworkers about you.

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Increase your community’s canine IQ

Use your marketing for good! While promoting your business, your newsletter educates your community about dogs, dog behavior, and positive reinforcement approaches to training and care. That means helping dogs while you help yourself.

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Save time and money

Newsletters are time intensive to produce. Let us write and lay yours out for you. With the time you save—easily a good 10 hours per newsletter of researching, writing, and layout—you can help more dogs and make more money.


Newsletter Service features​

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Engaging Educational Content

We normalize common canine behavior, bust persistent myths, share training and care tips, write about dog-related trends, and pepper everything with notable facts and figures. In short, we write dog stuff people will actively want to read.

Vetted, R+ Material

All content is thoroughly researched and vetted for a strict adherence to ethics and positive reinforcement approaches to dog training and care. And you and your readers don’t have to take our word for it: numbers and trends come from reputable, verifiable sources.

Local Area Exclusivity

To keep the cost of your newsletter low, we deliver the same content to all newsletter subscribers, so we provide the service to only one dog pro in each area. (Depending on location, areas are determined by town, zip or postal code, county, region, or neighborhoods.)

Room To Customize

Your newsletter includes a sizeable space for info about your services. You’ve also got a 200 word spot to add a soapbox topic or client success story, highlight a local dog business or event, or whatever else you might want to share. There’s also space for a short announcement.

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How the Newsletter Service works​

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You sign up.

Fill in the online application. We’ll check that your service area is available. If it is, we head to step 2.

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We design your newsletter.

Our designer creates your unique nameplate (the graphically presented title of your newsletter) and a back-page signature panel with your contact details. If you have a logo or brand colors, we use those.

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We write your newsletter.

We fill the pages with interesting, informative articles, boxes, and bullets. All you have to do is to add your Announcement, 200 word Highlight, and Services. 

Read sample newsletters: 

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We help you master newsletter marketing.

In your complimentary marketing phone consultation we teach you how to get the most from your newsletter in your particular industry and locale. We also walk you through printing options and how to get an email newsletter rolling. (Please note that you will need to sign up for an email service such as Constant Contact or Mail Chimp if you wish to send email newsletters.)

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We send you your newsletter.

In the month prior to you sending out your first newsletter, you’ll receive it as an editable PDF file. The areas set aside for your own content are clearly marked—simply place your cursor and type. No techie knowledge required.

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You press the print (or send) button.

Email your newsletter, either yourself or through an email marketing service. Print your newsletter, either yourself or using a professional printer. Give your newsletter to existing customers. Mail it to lapsed and potential customers. Share it with working partners like vets and groomers and bring it to doggie events. Feel good about sharing great content while working to grow your business.

Newsletter Service details

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What dog pros say

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“The layout and graphics are eye-catching and people naturally want to pick it up and take it home. It’s been a great investment!” 

Stephanie Brooks, Taillights Dogs, Greenville, SC

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“[My newsletter is] absolutely beautiful and ready to go [each quarter]. Thank you so much and I am so happy I decided to work with dogbiz! One of my best decisions so far.” 

–Bryony Aviles, Sandy Paws LLC, Branford, CT

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one-time start up fee includes your custom branded newsletter nameplate and signature plate + a one-hour complimentary newsletter marketing consult




per quarter includes your quarterly content laid out in your newsletter, and your area exclusivity

You pay $350 + $150 your first quarter, and then just $150 per quarter thereafter for a great marketing and community education tool

Just need the writing?

If you’ve already got a newsletter or prefer to design your own, your start-up fee is reduced to $50, and $150 per quarter gets the writing done for you



Ready to let us do some marketing for you?

$150 per quarter saves you a minimum of 10 hours of work—how much can you make in those 10 hours helping dogs?

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Industry Perks​

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Karen Pryor Academy Certified Training Partner Member?

As a KPA CTP Premium Member, you receive a custom-branded newsletter incorporating your KPA status to make the most of your prestigious affiliation.
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CATCH Canine Trainers Academy Student or Graduate?

As a CATCH trainer, you have the option of a custom-branded newsletter with your name and logo, along with the CATCH logo to advertise your training expertise.
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Victoria Stilwell Positively Trainer?

As a VSPDT, you have the option of a VSPDT branded newsletter with your name and logo, or a custom-branded newsletter with the VSPDT logo included. Either way, use your newsletter to take full advantage of your Victoria Stilwell connection.
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The Newsletter Service team​

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Your Writer: Rikke

Rikke puts pen to paper (or fingers to keyboard) each quarter to provide engaging, valuable content for your readers. No stranger to writing about dogs, Rikke has written for The Bark, The San Francisco SPCA’s Our Animals, Creature Comforts, and many national magazines and newspapers. Among her author creds is a Dog Writers’ Association Maxwell Medal for Best Magazine Feature.
Bob Swartzlander

Your Designer: Bob

With 25 years of professional design work under his belt, Bob will take your newsletter name, logo, and brand colors and create two unique, branded designs for you to choose from. You’ll most likely have a tough time deciding between them, but you get a round of change requests just in case you need them to get your design just right.
Deborsha Lashway

Your Project Manager: Deborsha

Deborsha’s the one who will make your newsletter happen. She’ll let you know if your area is available and then coordinate all the steps to customize your newsletter template, get you set up with one of our consultants for your complimentary newsletter marketing chat, and answer any questions you have along the way.
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Quality Control: Veronica & Alexis

All content is reviewed first by dogbiz founder Veronica Boutelle to check for a solid R+ stance, training and behavior accuracy, and to avoid material that might cause controversy with marketing partners like veterinarians. Then Alexis Davison, our Australian business consultant, looks over our Aussie / NZ version to double check for Down Under spelling and catch any “Americanisms” that might cause confusion.

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Newsletter Service Policies & FAQ

Is there a minimum commitment for the Newsletter Service?

Yes. All marketing takes time to take effect, so we ask subscribers to commit to a year (4 editions) to give your newsletter time to work for you.

What if someone in my area already has the Newsletter Service?

If your area is taken we’ll put you on our wait list. Should the current subscriber ever give up their spot, we’ll let you know.

How can I find out if my area is available?

Click the sign up button and fill out the simple form you find there. We’ll check availability then email to let you know.

How do you determine a Newsletter Service area?

We work with you. When you fill out the sign up form, you’ll let us know about your service area. In most cases we’re able to grant the area as you describe it. If your area is too large we’ll let you know and work with you to find a solution.

I already have a design for my newsletter. Can I just get the writing?

You bet. Click the “Copy only” option during the sign up process. If your area is available, you’ll pay a $50 start-up fee and $150 per quarter for copy. We’ll send you the images for each quarter, too.

Can I use the Newsletter Service for an email newsletter?

Absolutely, and we encourage it. We recommend dividing each quarter’s articles into three monthly newsletters, as your email newsletter should be kept short. You’ll need a newsletter program like Constant Contact or Mail Chimp if you don’t already have one.

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Learn more about newsletter marketing​