A dogbiz University Course

Marketing Made Easy

A young man sitting outdoors with arms in the air, eyes closed, and smiling in front of an open laptop

Stress-free marketing for dog pros.

Whether marketing makes you feel downright queasy, or you just need some more effective ideas, this class is for you.

You'll learn:

  1. Easy, comfortable ways to make new referral relationships (even if you’re crazy shy)
  2. How to market your business without feeling slimy or bragging about yourself
  3. Which marketing is worth doing, and which isn’t
  4. The best ways to keep the clients you have longer
  5. How to get your website doing your selling for you
  6. The best ways to use social media (and what not to do!)
  7. How to use your marketing to avoid seasonal income slumps

What you get:

  • Specific tips and steps, plus concrete examples
  • Course workbook to guide your marketing planning
  • Two bonus modules about marketing during the pandemic, taken from our Survive & Thrive series

Marketing Made Easy is 10 short, powerful modules plus two bonus modules.

Module 1: The Key Marketing Concepts
Module 2: Mastering Your Messaging

We start with a whole new way of looking at marketing—one that frees you from the expensive, uncomfortable approaches that keep most dog pros from doing their marketing.

Then we’ll make sure your marketing message is ready to rock. You’ll learn how to avoid (or fix!) the common mistakes most dog pros make, and how to craft a compelling message to convince potential clients to become actual ones.

Module 3: Branding That Binds
Module 4: All Roads Lead To Your Website

Let’s make sure the materials your potential clients see and read—including your website—are set up to make your best impression. That includes your logo, so we’ll cover the biggest logo do’s and don’ts.

Then we turn to your most important sales tool—your website. If you’re like most dog trainers and walkers, you don’t relish having to make the sale. So let’s make sure your website does that part for you! We’ll teach you the 5 specific things your website must do so you don’t have to sell.

Module 5: Choosing the Right Projects: Your Balanced Marketing Plan
Module 6: How to Get Vets & Other Pros Referring To You
Module 7: Getting New Clients By Sharing What You Know
Module 8: Fans for Life: Repeat Business & Client Referrals

So what marketing should you actually be doing? We tell you which projects and efforts to stop bothering with, and which really work—and how. We’ll share lots of specific examples, and help you choose the right ones for your business, skill set, and comfort level.

Module 9: Getting Social Media Right

Module 10: Mastering Your Marketing Schedule

Done right, social media can boost your business. Done poorly, it can bust you. And the thing is, the rules are changing. We show you how to use your social media time to the best—and most efficient—effect.

You’d rather be working with dogs. We get that. So we wrap by showing you how to manage your marketing. We’ll build a marketing calendar that shows you exactly what to do when, how to keep your marketing going without stress, and how to schedule it to avoid the seasonal slumps that cause financial distress.

Bonus Module 11: Marketing Messages During the Pandemic
Bonus Module 12: Getting Your Message Out During the Pandemic

These are bonus modules from the dogbiz “Survive & Thrive” series.

We look at how to adjust your marketing message during the pandemic era and review the kinds of marketing projects that will help you gain clients and emerge from this crisis with momentum.

Ready to get more clients and help more dogs? Join us for Marketing Made Easy!

Course Dates & Times

This course is available on demand. Take at your own pace, on your own schedule. Students have one year to complete the course.


$189 Class only
$350 Class + one-on-one marketing consult (save $49)
$399 Class + dogbiz Marketing Toolkit


  • One years’ access to all recorded lessons
  • Course workbook
  • Optional one-on-one marketing consult

Recorded Lessons

Listen to pre-recorded modules at your own speed.

Total running time is approximately 1-2 hours/week.

Students have one year to complete the course.

Course Workbook

Use your course workbook to build your marketing plan as you step through the lessons.

Optional Coaching Call

If you choose the Class + one-on-one marketing consult option, we’ll schedule your personalized coaching phone call with one of our friendly consultants once you finish the course. Your coach will answer your course questions and help you apply the lessons to your own business and goals.

dogbiz founders Veronica Boutelle and Gina Phairas share the marketing strategies they’ve honed over 20 years helping dogbiz consulting clients build their businesses. Their goal: To take the ick out of marketing so you can do what you do best—rock it with the dogs.

Veronica Boutelle

Founder, Consultant Lead,
DWA Director

Gina Phairas
BSc Comms, CTC

Founder, Consultant Lead,
dogbiz U Director


“I’ve taken other marketing courses before, but Marketing Made Easy was the most valuable because it is specific to the industry I work in. I was stuck when it came to what I need on my website, how to build relationships with veterinarians, and which specific marketing projects I should work on. I’m actually excited about marketing now, since I know that it doesn’t mean that I’ll just be grinding away on social media or awkwardly introducing myself to people at vet offices or pet stores. This course is packed with ideas and was very motivating!”

Marci Koski
Vancouver WA


“The Marketing Made Easy course holds true to its name. The course laid everything out in an easy to understand format and presented helpful marketing ideas. The course not only helps with marketing, but is thought provoking in that it helps you focus on your various services- which ones may not be beneficial, which ones you can focus on/expand, or help you find a niche. It’s marketing with some business planning all rolled into one.”

Kelly Fahey
Pittstown NJ

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