For many dog trainers, motivation to ‘stay in the game’ is tied to our clients’ success: Those nourishing fist-pump moments when a client’s relationship with their dog deepens, when they’re able to enjoy an activity together that was previously a struggle, when joy and relief replace frustration or fear. These tales of transformation aren’t just […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Searching for your ideal clients? You need an avatar!
Who is your dream client? It could be one you’ve longed for, or one you’ve been fortunate to work with. What made them so great to work with? Was it their unwavering commitment to the training plan, or enthusiasm for positive reinforcement based methods? Perhaps their dog was a breed or age you love working […]
Searching for content ideas? Here’s how to get unstuck
Want to know a secret? This article spent several hours as a blank page, cursor blinking forlornly, before coming into existence. Despite the epic amount of dog-related content you probably consume, it’s common to draw a blank when creating your own. Whether you’re seeking ideas for an impactful social media post, a client handout, or […]
Breaking the networking ice
A strong referral network can be the cornerstone of a successful dog training or walking business. From a marketing perspective, word of mouth referrals from clients and other professionals helps to drive traffic your way and elevate your reputation. These networks can also help you feel less isolated in your work, and embed you within […]
Got Website Links?
Having a website doesn’t do you much good if no one sees it. Collecting links—having other sites add links to yours—is one sure-fire way to increase traffic to your site. Why links? Search engine optimization* expert Judy Taylor says website links are “the single most important thing you can do to raise your site ranking.” […]
