Marketing Your Dog Biz

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Marketing Your Dog Biz

Got Website Links?

Having a website doesn’t do you much good if no one sees it. Collecting links—having other sites add links to yours—is one sure-fire way to increase traffic to your site. Why links? Search engine optimization* expert Judy Taylor says website links are “the single most important thing you can do to raise your site ranking.” […]

Building a Great Dog Pro Website Part 1: Great Writing

Your site is your most valuable marketing tool—and one of your most valuable business assets. Created properly, your site should do most of your selling for you. If you’re like the majority of dog pros we know, that’s welcome news. So let’s dive in to what makes a great site! In this article we focus […]

Can You Run a Dog Business Without Social Media?

With over half the world using social media, it’s easy to see how these platforms have become synonymous with getting your brand and business out there. There are a host of tools and methods related to social media marketing, and navigating these can feel exhausting. While there is no doubt that social media can be […]

Don’t Let Clients Get Lost on Their Way to You

Last month we looked at the client journey—the complete experience a dog lover has with your business, from first exposure (entry points) through learning all about what you do (marketing and information-gathering “rest stops”) to becoming a client (purchase points) and then their time with you as a client or student (their client experience). Not […]

Sending Clients on a Successful Journey

Think about the client journey as a marketing roadmap to your training services and classes. Another way to put it: A client journey is the complete experience a dog lover has with your business, from start to finish. Everyone who comes into contact with your business takes a journey with you. Careful cultivation of that […]