Marketing Your Dog Biz

Referrals are the gold standard of marketing, and for good reason. One solid referral source can keep a dog trainer or dog walker consistently busy. But whether your dog training or walking business needs more clients or just more of the right clients, the trick isn’t getting referrals, it’s getting great referrals—ones that send your […]

Press releases are an easy—and free—way to draw attention to your dog training, walking, or daycare business. A good press release gives local news outlets the chance to see what you’re up to and possibly cover your story, providing you publicity and adding credibility to your status as a local canine expert. You can also […]

Oh, the time vortex that is social media! The black hole! The hamster wheel! The endless worry and fretting over what to post, the constant search for ideas, the daily back-of-the-mind nagging to find time to sit down and post something brilliant… It’s easy to spend a lot of time on social media getting very […]

“I’ve been thinking about working with you since I saw you speak at the PPG Summit,” she told me.   “Oh, wonderful!” I replied. “How did you enjoy Portland?”   “Unfortunately I didn’t get to the Portland summit—I saw you back in 2016. I turned in a card for a free webinar at your booth […]

Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Why Use an E-Newsletter Here are four reasons you should put out an email newsletter: Sell your services. Being front-of-mind increases the […]