We often hear from dog trainers concerned about changes in their earnings, and when the news is filled with discussions about economic downturns, it’s natural to feel concerned. It can be disconcerting to experience a drop in bookings and sales. The good news? Despite many economic upheavals over the years, the dog training industry remains […]
Money Matters
Money Matters
Why You Should List Your Rates on Your Website
Very few dog pros I know are comfortable talking about their rates with potential clients. Let’s face it: We’re dog lovers, not salespeople. But you shouldn’t let that discomfort extend to your website. In fact, handling the numbers right on your site can make the over-the-phone or in-person sales process much easier on yourself—and on […]
Raising Your Rates – Why, When, & How
In our consulting work we’ve noticed dog pros share a nearly universal fear of raising rates. If you’ve put a rate increase off, worried your clients will leave you in a mass exodus, this article is for you. Why Raise Your Rates? To make a living. Our job at dogbiz is to help people make […]
Smart Discounts for Dog Pros: Don’t Give the Store Away
Everybody loves a deal, and everyone loves to spend less if they can, no matter their socio-economic standing. Have you been hearing “Do you have a discount for (fill in the blank)?” a lot lately and wondering how to respond? Are you tempted to offer discounts when business is slow? Here are some discount do’s […]
Writing Policies Clients Respect
We’ve often written about the need for good policies—and what makes them good. Our advice has included tips on putting solid policies into place, delivering your policies in writing and verbally, and sticking to them—including thinking ahead about what constitutes a reasonable exception and, perhaps more importantly, what does not. We’ve talked about understanding the […]