We all know to avoid topics like sex, politics, and religion when talking to potential clients. Most dog trainers would like to include money in that list, too. Unfortunately it’s an unavoidable subject, but talking about the price of your …
The usual challenge for dog training businesses is to get up to full speed, to run a full class schedule at maximum capacity, or fill all the appointment spots in your private training calendar. But once you reach these goals, there’s often …
A dogtec Conversation With Dog Pro CPA Marie Poliseno Our clients have questions and concerns about how the new tax bill will effect them and their businesses, and we’ve been watching the conversation and debate about the topic …
We’ve often written about the need for good policies—and what makes them good. Our advice has included tips on putting solid policies into place, delivering your policies in writing and verbally, and sticking to them—including thinking …
Very few dog pros I know are comfortable talking about their rates with potential clients. Let’s face it: We’re dog lovers, not salespeople. But you shouldn’t let that discomfort extend to your website. In fact, handling the numbers right …
In our consulting work we’ve noticed dog pros share a nearly universal fear of raising rates. If you’ve put a rate increase off, worried your clients will leave you in a mass exodus, this article is for you. Why Raise Your Rates? To …
Everybody loves a deal, and everyone loves to spend less if they can, no matter their socio-economic standing. Have you been hearing “Do you have a discount for (fill in the blank)?” a lot lately and wondering how to respond? Are you …
You’ve heard of “death by a thousand cuts”? The phrase can be traced to lingchi, an ancient Chinese form of torture in which the victim was…well, we’ll leave it to your imagination. Suffice to say it wasn’t a quick way to go. We know you’d …
Running a business without effective policies is like driving a car without oil. The car—or your business—runs less and less effectively until, finally, it breaks down. To avoid spending time on the side of the road, here are some tips to …
Most of us are dog lovers first, trainers second, and business men and women dead last. A number of challenges arise from this reality, including a pervasive sense of guilt about charging money for what we do. This guilt is then alleviated …
We’ve all been there—at a party, or in line at the grocery store, or at a child’s soccer game. Wherever it happens, you know how it goes. Someone asks you what you do. You tell them. Next thing you know you’re listening to their dog …
In "Set Your Rates Right" I talked about charging what you’re worth. I attempted to convince you to give up the guilt and understand that being paid well for your work is good for you, your business, your clients, and the dogs. But knowing …
