Marketing Your Dog Biz

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Marketing Your Dog Biz

Successful E-Newsletter Marketing

Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Why Use an E-Newsletter Here are four reasons you should put out an email newsletter: Sell your services. Being front-of-mind increases the […]

Please Don’t Stop Marketing; It’s More Important Now Than Ever

We hope this Monthly Minute finds you safe and well. We also hope it finds you busy marketing. It’s common during times of crisis, particularly those that involve economic hardship, to pull back and tighten up. There are areas in which this makes sense. Marketing is not one of them. This is a time to […]

Mia Wants a Dog, You Want Clients: Marketing Lessons from a 10-Year Old

You know who’s really good at marketing? 8-10 year old girls who want a puppy. Case in point, my daughter, Mia. She launched her campaign to get a dog a little over two years ago and I’ve been amazed watching her employ many of the same marketing strategies I’ve been teaching to dog pros for […]

Step Outside the Marketing Box—It’s Better Out Here

You hate it. Marketing. It’s uncomfortable. Expensive. So far removed from what you really want to be doing—helping dogs. Even when you manage to do a bit, it just doesn’t seem to work. Without strong reinforcement for your efforts, it’s hard to keep going. It can all be pretty discouraging, especially when you know you […]

A 2020 Marketing Plan You’ll Really Do, Part 2

The start of a new year is the perfect time to commit to marketing your dog business. In part 1 of this series, we explored projects for a balanced, and doable, marketing plan. Now it’s time to get your marketing projects scheduled. The number one rule in marketing is to do it, and without a […]