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Marketing Your Dog Biz

team paws and hands

Marketing Your Dog Biz

Why Marketing Fails

Running a business without proper marketing is like running an engine without oil. But running a car with the wrong kind of oil will get you into trouble, too, just as there’s no point spending time and money on marketing that doesn’t work. If you’re not satisfied with the results of your current marketing efforts, […]

Better Marketing Together

Dog businesses do better when they band together. Our most successful dog pro clients tend to view their competition as colleagues and allies rather than enemies. Their greater success is due partly to finding ways to support each others’ businesses. This approach also means less time wasted worrying about what others are doing, leaving more […]

Do More With Less: Recycle Your Marketing

We talk and write a lot about content or community marketing— using your expertise as dog trainers to educate your audience while subtly promoting your business. It’s an excellent strategy. While doing good, you’re also using marketing that’s more effective, often less expensive, and much less sales-y and uncomfortable if you’re a bit on the […]

Getting Clients By Adding Value

If you’re like many dog trainers, dog walkers, dog daycares, and the like, you’re in near-constant search for clients. It may seem an obvious statement on the surface, but one way to get more clients is to provide what potential clients need. This goes beyond “dog training” or “dog walking” or “dog daycare.” It goes […]

Got Vets? Marketing Tips for Dog Pros

Veterinarians have long been a dog pro’s most coveted referral source. In the early days, bringing by a basket of cookies from time to time and asking to keep some cards or brochures on the counter could assure a steady stream of new client calls. But those days are long gone. Today’s dog training business […]