Press releases are an easy—and free—way to draw attention to your dog training, walking, or daycare business. A good press release gives local news outlets

Let’s face it – marketing may never make the list of your favorite activities. We know there are several dozen things you’d rather be doing:

We’re all drawn to stories. People remember stories and anecdotes long after any recollection of advertisements is gone—and case studies are particularly compelling because they

As we said in Part 1 of Building a Great Dog Pro Website, your site is your most important marketing (and sales!) tool. In Part 1,

Your site is your most valuable marketing tool—and one of your most valuable business assets. Created properly, your site should do most of your selling