You know who’s really good at marketing? 8-10 year old girls who want a puppy. Case in point, my daughter, Mia. She launched her campaign to get a dog a little over two years ago and I’ve been amazed watching her employ many of the same marketing strategies I’ve been teaching to dog pros for […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Step Outside the Marketing Box—It’s Better Out Here
You hate it. Marketing. It’s uncomfortable. Expensive. So far removed from what you really want to be doing—helping dogs. Even when you manage to do a bit, it just doesn’t seem to work. Without strong reinforcement for your efforts, it’s hard to keep going. It can all be pretty discouraging, especially when you know you […]
A 2020 Marketing Plan You’ll Really Do, Part 2
The start of a new year is the perfect time to commit to marketing your dog business. In part 1 of this series, we explored projects for a balanced, and doable, marketing plan. Now it’s time to get your marketing projects scheduled. The number one rule in marketing is to do it, and without a […]
A 2020 Marketing Plan You’ll Really Do – Part 1
With a new year on the horizon, you’re probably starting to think ahead, set some goals, make plans. Now’s the perfect time to confront that thought that’s been lingering in the back of your mind. You know the one… I really should be doing more to market my business. The good news is how many […]
Building a Great Dog Pro Website Part 2: Great Design
As we said in Part 1 of Building a Great Dog Pro Website, your site is your most important marketing (and sales!) tool. In Part 1, we looked at the role of engaging website copywriting. In Part 2 we turn our attention to creating great design to showcase your great copy. Make it easy to read […]
