The benefits of day training are many and powerful. For you, easier marketing and sales, better income, better case outcomes, increased personal satisfaction, and you actually get to train dogs. For your clients, convenience, better and faster results, and more long-lasting results, too. For the dogs, better treatment and increased bonding with their people. After […]
Training Practices
Training Practices
Better Case Resolution
In our one-on-one work with trainers we are often asked to help bring down the number of unsolved behavior cases—by which I mean those clients a trainer sees once or twice, maybe more, without resolution. In such cases clients don’t meet their goals, dogs are not helped, and business suffers. I have said in past […]
The Business of Curriculum
Frustrated at classes that end with fewer students than you started with? Disappointed that more clients don’t sign up for the next round? All the more perplexed because your class evaluations are glowing, your rates competitive, your reputation strong, and your class schedule full of choices? More often than not the problem is the curriculum. […]
Open Enrollment Classes
Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of the week at the right time and starting on the right date. Larger, established facilities offering a full schedule can stagger multiple classes to meet this challenge, but new and […]
Training the Clients
Most trainers agree that working with clients is the most important—and most challenging—part of the job. Even when the trainer does the training in board and train or day training situations, the work with the client remains the central ingredient to success. Transferring complex skills and understanding to a human is tremendously more involved than […]