Marketing Your Dog Biz

We get a lot of questions about social media marketing. The most common two questions are some form of “Should I?” or “Do I have to?” and “Does it work?” Should I? It depends. The two most important factors are time and interest. Social media marketing requires a consistent time investment. Some choices are more […]

The number one rule of marketing is to do it. You can’t expect word of mouth if you don’t build it. But you needn’t take out a loan or pawn your grandmother’s jewelry to market your business. In fact, you may not need much cash at all. It’s not that money can’t be a great […]

Increase the human-canine bond. Improve relationships. Keep dogs in their forever homes. Spread the R+ word. Help as many dogs as possible. These are common goal refrains from the trainers we help to build thriving businesses. Many trainers share a common frustration, too, of not feeling they’re making a difference for as many dogs as […]

Here’s a happy statistic for you: In the typical business, a 5% increase in client retention can result in anywhere from a 25-125% increase in profits. In other words, keep more clients, make significantly more money. Wow. Combine these cool numbers with the hard work it takes to get a new client, and it just […]

Checking online reviews has become a regular part of most shoppers’ decision-making process. That includes dog lovers, whether searching for the right dog treats or choosing the best dog trainer, walker, pet sitter, or other dog pro for their best friend. Good online reviews can boost new client inquiries significantly—enough so that it’s worth taking […]