Over our years supporting dog pros, we’ve noticed certain sticking or stress points common to many of our clients. Choosing the perfect business name ranks high among those. We’ve been thinking a lot about business names lately. You may have noticed we’ve undergone our own name change from dogtec to dogbiz, and a bit of […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Share the Good News: Using Milestones to Market Your Dog Business
Marketing probably isn’t your favorite topic or task. You may feel uncomfortable tooting your own horn. You may not be sure what exactly to market about, or when, or how to go about it. But you probably also know that marketing is the key to your business success. Think about it this way: Marketing is […]
Building A Balanced Marketing Plan
Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or even shorten, just one leg and the stool topples. Like the stool, a balanced marketing plan requires three legs. Unfortunately, it’s rare to see a dog business marketing plan that […]
Email Marketing
Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Here are four reasons you should put out an email newsletter: 1. Clients kept up-to-date about your offerings are more likely to […]
Get Word of Mouth
Word of mouth is a highly prized and sought-after commodity. Often misunderstood as the ticket to success, the truth is you can’t start a business with word of mouth. You need a lot of people talking before WOM reaches an effective tipping point, but once there, few things are better for building and maintaining a […]
