Very few dog pros I know are comfortable talking about their rates with potential clients. Let’s face it: We’re dog lovers, not salespeople. But you shouldn’t let that discomfort extend to your website. In fact, handling the numbers right on your site can make the over-the-phone or in-person sales process much easier on yourself—and on […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Good Follow Up = More Business
So much goes into the building of a business: The name, the logo, the website, the marketing—just for starters. That’s a lot of effort aimed at gaining clients and referral sources. And as businesses grow and become more time-demanding, it’s easy to lose track of the details. Good follow-up practices often suffer—an ironic twist given […]
Constructing the Perfect Dog Pro Website
When it comes to productivity, few places are as treacherous as the Internet. Between Facebook, celebrity gossip, and cat videos, it’s a wonder any work gets done at all. But for gathering information the web can’t be beat, and today most consumers begin their buying decisions online. For most dog trainers, sitters, and walkers, a […]
Beating The Box Stores: Six Tips For Dog Pros
When you run a small business there are days when it feels like the world’s got you beat. Days lost juggling business plans, start-up costs, emails, phone calls, piles of paperwork, excessively complicated tax forms, and the steady accumulation of dog hair on everything you own. And still there aren’t enough clients. Finding them can […]
Is Your Contact Page Losing You Clients?
Your website’s primary job is to encourage people to use your services. How you invite them to do so matters—a lot. We see several common mistakes in this area of dog business sites. Fortunately they’re quite easy to fix. Remove The Hoops It shouldn’t be difficult for potential clients to ask about your services. If […]
