Marketing Your Dog Biz

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Marketing Your Dog Biz

The Magic of Niches

What makes you special? One of the most common marketing mistakes trainers make is to generalize. If you’re the only game in town, it makes sense to tell potential clients you do it all. But if there are multiple dog pros in your area, what makes a client call you instead of someone else? Don’t […]

Expanding Your Services

Diversify and Conquer There comes a time in the life of every business, whatever its size, when the question of growth arises and decisions have to be made. Most business owners in this situation think vertically—more clients, higher prices, additional employees—often overlooking lateral opportunities, which, if approached with imagination, can add both revenue and diversity. […]

Easy Guide to Social Media

Unless you’ve been living under a rock, you know something about—or have heard of—social media and online marketing. You probably also know new tools are launched all the time that might help grow your business. But chances are you didn’t get involved with dogs only to spend your days on the computer, so here’s a […]