Making guarantees is a tricky business. Domino’s Pizza discovered this back in the early 90’s after its 30-minute-delivery-or-your-pizza-is-free guarantee led to a series of car accidents and lawsuits. You may not have a lot in common with an international chain like Domino’s—apart from the occasional use of pepperoni with your more demanding clients—but you’re undoubtedly […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Getting (& Giving) More Referrals
We’re guessing you’d love more referrals, but worry about pestering fellow professionals? If so, it’s worth keeping in mind that giving referrals benefits the referring party, too. It may fill a need and provide value-added capital with a client, such as when a vet refers a frustrated or frightened dog guardian to a trainer. And […]
Help Your Dog Business By Helping Shelter Dogs
One of the best things about content marketing, what we at dogbiz sometimes also call community marketing, is that it allows you to do good in the world while promoting your business. The concept is to share your expertise so referral sources and potential clients get to see you in action, benefit from your knowledge, […]
The Magic of Niches
What makes you special? One of the most common marketing mistakes trainers make is to generalize. If you’re the only game in town, it makes sense to tell potential clients you do it all. But if there are multiple dog pros in your area, what makes a client call you instead of someone else? Don’t […]
Expanding Your Services
Diversify and Conquer There comes a time in the life of every business, whatever its size, when the question of growth arises and decisions have to be made. Most business owners in this situation think vertically—more clients, higher prices, additional employees—often overlooking lateral opportunities, which, if approached with imagination, can add both revenue and diversity. […]
