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Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of

Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of
By Malena DeMartini, author of Treating Separation Anxiety in Dogs My second client ever was a separation anxiety case. The dog’s name was Guinness, like
By Malena DeMartini The voicemail message was a funny one. It said, in a charming Italian lilt, “I need help getting my dog off the

The first goals of any marketing plan are getting hits on the website and the phone ringing. But just getting hits and inquiries isn’t enough.
Many years ago in my previous career, I taught learning theory and curriculum development to teachers and graduate students pursuing their master’s degrees in education