Marketing Your Dog Biz

Marketing probably isn’t your favorite topic or task. You may feel uncomfortable tooting your own horn. You may not be sure what exactly to market about, or when, or how to go about it. But you probably also know that marketing is the key to your business success. Think about it this way: Marketing is […]

Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or even shorten, just one leg and the stool topples. Like the stool, a balanced marketing plan requires three legs. Unfortunately, it’s rare to see a dog business marketing plan that […]

Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Here are four reasons you should put out an email newsletter: 1.    Clients kept up-to-date about your offerings are more likely to […]

So much goes into the building of a business: The name, the logo, the website, the marketing—just for starters. That’s a lot of effort aimed at gaining clients and referral sources. And as businesses grow and become more time-demanding, it’s easy to lose track of the details. Good follow-up practices often suffer—an ironic twist given […]

When it comes to productivity, few places are as treacherous as the Internet. Between Facebook, celebrity gossip, and cat videos, it’s a wonder any work gets done at all. But for gathering information the web can’t be beat, and today most consumers begin their buying decisions online. For most dog trainers, sitters, and walkers, a […]