Very few dog pros I know are comfortable talking about their rates with potential clients. Let’s face it: We’re dog lovers, not salespeople. But you shouldn’t let that discomfort extend to your website. In fact, handling the numbers right on your site can make the over-the-phone or in-person sales process much easier on yourself—and on […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Successful E-Newsletter Marketing
Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Why Use an E-Newsletter Here are four reasons you should put out an email newsletter: Sell your services. Being front-of-mind increases the […]
Good Follow Up = More Business
So much goes into the building of a business: The name, the logo, the website, the marketing—just for starters. That’s a lot of effort aimed at gaining clients and referral sources. And as businesses grow and become more time-demanding, it’s easy to lose track of the details. Good follow-up practices often suffer—an ironic twist given […]
A Better Approach to Guarantees
Making guarantees is a tricky business. Domino’s Pizza discovered this back in the early 90’s after its 30-minute-delivery-or-your-pizza-is-free guarantee led to a series of car accidents and lawsuits. You may not have a lot in common with an international chain like Domino’s—apart from the occasional use of pepperoni with your more demanding clients—but you’re undoubtedly […]
Constructing the Perfect Dog Pro Website
When it comes to productivity, few places are as treacherous as the Internet. Between Facebook, celebrity gossip, and cat videos, it’s a wonder any work gets done at all. But for gathering information the web can’t be beat, and today most consumers begin their buying decisions online. For most dog trainers, sitters, and walkers, a […]