Newsletters can be powerful marketing tools. Done well, they provide ongoing connection to and brand loyalty from current clients. They let past clients know about new services to come back for, and remind them you’re there if friends or family need a dog pro. They introduce and keep you in front of potential clients until […]
Marketing Your Dog Biz
Marketing Your Dog Biz
How To Make News With a Press Release
Press releases are an easy—and free—way to draw attention to your dog training, walking, or daycare business. A good press release gives local news outlets the chance to see what you’re up to and possibly cover your story, providing you publicity and adding credibility to your status as a local canine expert. You can also […]
Do More With Less: Recycle Your Marketing
We talk and write a lot about content or community marketing— using your expertise as dog trainers to educate your audience while subtly promoting your business. It’s an excellent strategy. While doing good, you’re also using marketing that’s more effective, often less expensive, and much less sales-y and uncomfortable if you’re a bit on the […]
Building A Balanced Marketing Plan
Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or even shorten, just one leg and the stool topples. Like the stool, a balanced marketing plan requires three legs. Unfortunately, it’s rare to see a dog business marketing plan that […]
Filling Your Classes
If you’re a typical class trainer you’d rather think about what you’re going to do with students once you have them in your classroom than what you’re going to do to get them there. For most of us, teaching is much more fun than marketing — and it comes much more easily. But given the […]