Over our years supporting dog pros, we’ve noticed certain sticking or stress points common to many of our clients. Choosing the perfect business name ranks high among those. We’ve been thinking a lot about business names lately. You may have noticed we’ve undergone our own name change from dogtec to dogbiz, and a bit of […]
Marketing Your Dog Biz
Marketing Your Dog Biz
The Power of Print Newsletters
E-mail newsletters are a common dog pro marketing tool, and they serve an important purpose. As we’ve written about in the past, e-newsletters are great for maintaining connection to and brand loyalty among current clients, and bringing past clients back into the fold. Done well, a good e-mail newsletter may get passed around and occasionally […]
Building a Great Dog Pro Website Part 1: Great Writing
Your site is your most valuable marketing tool—and one of your most valuable business assets. Created properly, your site should do most of your selling for you. If you’re like the majority of dog pros we know, that’s welcome news. So let’s dive in to what makes a great site! In this article we focus […]
Building a Great Dog Pro Website Part 2: Great Design
As we said in Part 1 of Building a Great Dog Pro Website, your site is your most important marketing (and sales!) tool. In Part 1, we looked at the role of engaging website copywriting. In Part 2 we turn our attention to creating great design to showcase your great copy. Make it easy to read […]
Educate Your Community, Market Your Dog Biz
Increase the human-canine bond. Improve relationships. Keep dogs in their forever homes. Spread the R+ word. Help as many dogs as possible. These are common goal refrains from the trainers we help to build thriving businesses. Many trainers share a common frustration, too, of not feeling they’re making a difference for as many dogs as […]