Marketing Your Dog Biz

When you run a small business there are days when it feels like the world’s got you beat. Days lost juggling business plans, start-up costs, emails, phone calls, piles of paperwork, excessively complicated tax forms, and the steady accumulation of dog hair on everything you own. And still there aren’t enough clients. Finding them can […]

Blogging is good for you, and good for dogs. We’ve seen some fantastic dog blogs over the years, and many of our readers and clients blog regularly, enjoying the benefits of regular posting (like getting more clients and helping more dogs). But too many dog pros neglect their blogs, posting only rarely, or don’t have […]

Take a moment to think about your audience. Really think about who it is you’d like to call you for your services. If your answer is simply “dog people with enough income” you may be missing some marketing opportunities. Focusing more specifically on who your services are for will help you to market more effectively […]

We’re all drawn to stories. People remember stories and anecdotes long after any recollection of advertisements is gone—and case studies are particularly compelling because they highlight a problem that was solved. Even if we’ve never personally struggled with the problem in question, a few specific details of the experience is enough to trigger our imagination and […]

Let’s face it – marketing may never make the list of your favorite activities. We know there are several dozen things you’d rather be doing: visiting in-laws, maybe. Or working with dogs. Still, you know that smart marketing will grow your business. And getting your marketing message right can save you time and money by […]