Take a moment to think about your audience. Really think about who it is you’d like to call you for your services. If your answer is simply “dog people with enough income” you may be missing some marketing opportunities. Focusing more specifically on who your services are for will help you to market more effectively […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Got Website Links?
Having a website doesn’t do you much good if no one sees it. Collecting links—having other sites add links to yours—is one sure-fire way to increase traffic to your site. Why links? Search engine optimization* expert Judy Taylor says website links are “the single most important thing you can do to raise your site ranking.” […]
Social Media for Dog Pros
We get a lot of questions about social media marketing. The most common two questions are some form of “Should I?” or “Do I have to?” and “Does it work?” Should I? It depends. The two most important factors are time and interest. Social media marketing requires a consistent time investment. Some choices are more […]
Email Marketing
Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Here are four reasons you should put out an email newsletter: 1. Clients kept up-to-date about your offerings are more likely to […]
Got Vets? Marketing Tips for Dog Pros
Veterinarians have long been a dog pro’s most coveted referral source. In the early days, bringing by a basket of cookies from time to time and asking to keep some cards or brochures on the counter could assure a steady stream of new client calls. But those days are long gone. Today’s dog training business […]