Oh, the time vortex that is social media! The black hole! The hamster wheel! The endless worry and fretting over what to post, the constant search for ideas, the daily back-of-the-mind nagging to find time to sit down and post something brilliant… It’s easy to spend a lot of time on social media getting very […]
Marketing Your Dog Biz
Marketing Your Dog Biz
The Ultimate Gift Exchange
“I’ve been thinking about working with you since I saw you speak at the PPG Summit,” she told me. “Oh, wonderful!” I replied. “How did you enjoy Portland?” “Unfortunately I didn’t get to the Portland summit—I saw you back in 2016. I turned in a card for a free webinar at your booth […]
Successful E-Newsletter Marketing
Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Why Use an E-Newsletter Here are four reasons you should put out an email newsletter: Sell your services. Being front-of-mind increases the […]
Mia Wants a Dog, You Want Clients: Marketing Lessons from a 10-Year Old
You know who’s really good at marketing? 8-10 year old girls who want a puppy. Case in point, my daughter, Mia. She launched her campaign to get a dog a little over two years ago and I’ve been amazed watching her employ many of the same marketing strategies I’ve been teaching to dog pros for […]
Step Outside the Marketing Box—It’s Better Out Here
You hate it. Marketing. It’s uncomfortable. Expensive. So far removed from what you really want to be doing—helping dogs. Even when you manage to do a bit, it just doesn’t seem to work. Without strong reinforcement for your efforts, it’s hard to keep going. It can all be pretty discouraging, especially when you know you […]