Checking online reviews has become a regular part of most shoppers’ decision-making process. That includes dog lovers, whether searching for the right dog treats or choosing the best dog trainer, walker, pet sitter, or other dog pro for their best friend. Good online reviews can boost new client inquiries significantly—enough so that it’s worth taking […]
Marketing Your Dog Biz
Marketing Your Dog Biz
How To Dog Blog More Easily & More Often
Blogging is good for you, and good for dogs. We’ve seen some fantastic dog blogs over the years, and many of our readers and clients blog regularly, enjoying the benefits of regular posting (like getting more clients and helping more dogs). But too many dog pros neglect their blogs, posting only rarely, or don’t have […]
Share the Good News: Using Milestones to Market Your Dog Business
Marketing probably isn’t your favorite topic or task. You may feel uncomfortable tooting your own horn. You may not be sure what exactly to market about, or when, or how to go about it. But you probably also know that marketing is the key to your business success. Think about it this way: Marketing is […]
Help Your Dog Business By Helping Shelter Dogs
One of the best things about content marketing, what we at dogbiz sometimes also call community marketing, is that it allows you to do good in the world while promoting your business. The concept is to share your expertise so referral sources and potential clients get to see you in action, benefit from your knowledge, […]
Getting (& Giving) More Referrals
We’re guessing you’d love more referrals, but worry about pestering fellow professionals? If so, it’s worth keeping in mind that giving referrals benefits the referring party, too. It may fill a need and provide value-added capital with a client, such as when a vet refers a frustrated or frightened dog guardian to a trainer. And […]