You know who’s really good at marketing? 8-10 year old girls who want a puppy. Case in point, my daughter, Mia. She launched her campaign to get a dog a little over two years ago and I’ve been amazed watching her employ many of the same marketing strategies I’ve been teaching to dog pros for […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Step Outside the Marketing Box—It’s Better Out Here
You hate it. Marketing. It’s uncomfortable. Expensive. So far removed from what you really want to be doing—helping dogs. Even when you manage to do a bit, it just doesn’t seem to work. Without strong reinforcement for your efforts, it’s hard to keep going. It can all be pretty discouraging, especially when you know you […]
Getting Clients By Adding Value
If you’re like many dog trainers, dog walkers, dog daycares, and the like, you’re in near-constant search for clients. It may seem an obvious statement on the surface, but one way to get more clients is to provide what potential clients need. This goes beyond “dog training” or “dog walking” or “dog daycare.” It goes […]
Get More Clients By Keeping the Ones You’ve Got
Here’s a happy statistic for you: In the typical business, a 5% increase in client retention can result in anywhere from a 25-125% increase in profits. In other words, keep more clients, make significantly more money. Wow. Combine these cool numbers with the hard work it takes to get a new client, and it just […]
An Easier (& More Effective) Approach to Marketing Your Dog Business
Marketing. Probably not your favorite subject, we know. Most dog pros engage in spot marketing—doing a bit here and there “when there’s time,” or making a panicked push when things slow down, and feeling vaguely guilty and stressed the rest of the time. Spot marketing is understandable. After all, working with dogs is much more […]