Marketing Your Dog Biz

With over half the world using social media, it’s easy to see how these platforms have become synonymous with getting your brand and business out there. There are a host of tools and methods related to social media marketing, and navigating these can feel exhausting. While there is no doubt that social media can be […]

Last month we looked at the client journey—the complete experience a dog lover has with your business, from first exposure (entry points) through learning all about what you do (marketing and information-gathering “rest stops”) to becoming a client (purchase points) and then their time with you as a client or student (their client experience). Not […]

Think about the client journey as a marketing roadmap to your training services and classes. Another way to put it: A client journey is the complete experience a dog lover has with your business, from start to finish. Everyone who comes into contact with your business takes a journey with you. Careful cultivation of that […]

Referrals are the gold standard of marketing, and for good reason. One solid referral source can keep a dog trainer or dog walker consistently busy. But whether your dog training or walking business needs more clients or just more of the right clients, the trick isn’t getting referrals, it’s getting great referrals—ones that send your […]

Press releases are an easy—and free—way to draw attention to your dog training, walking, or daycare business. A good press release gives local news outlets the chance to see what you’re up to and possibly cover your story, providing you publicity and adding credibility to your status as a local canine expert. You can also […]