Last month we looked at the client journey—the complete experience a dog lover has with your business, from first exposure (entry points) through learning all about what you do (marketing and information-gathering “rest stops”) to becoming a client (purchase points) and then their time with you as a client or student (their client experience). Not […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Sending Clients on a Successful Journey
Think about the client journey as a marketing roadmap to your training services and classes. Another way to put it: A client journey is the complete experience a dog lover has with your business, from start to finish. Everyone who comes into contact with your business takes a journey with you. Careful cultivation of that […]
How to Get Better (& More) Referrals
Referrals are the gold standard of marketing, and for good reason. One solid referral source can keep a dog trainer or dog walker consistently busy. But whether your dog training or walking business needs more clients or just more of the right clients, the trick isn’t getting referrals, it’s getting great referrals—ones that send your […]
Taming Social Media: An Easier Approach to Great Content
Oh, the time vortex that is social media! The black hole! The hamster wheel! The endless worry and fretting over what to post, the constant search for ideas, the daily back-of-the-mind nagging to find time to sit down and post something brilliant… It’s easy to spend a lot of time on social media getting very […]
The Ultimate Gift Exchange
“I’ve been thinking about working with you since I saw you speak at the PPG Summit,” she told me. “Oh, wonderful!” I replied. “How did you enjoy Portland?” “Unfortunately I didn’t get to the Portland summit—I saw you back in 2016. I turned in a card for a free webinar at your booth […]