Take a moment to think about your audience. Really think about who it is you’d like to call you for your services. If your answer

So much goes into the building of a business: The name, the logo, the website, the marketing—just for starters. That’s a lot of effort aimed

Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost,

If you’re a typical class trainer you’d rather think about what you’re going to do with students once you have them in your classroom than

Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or