Who is your dream client? It could be one you’ve longed for, or one you’ve been fortunate to work with. What made them so great to work with? Was it their unwavering commitment to the training plan, or enthusiasm for positive reinforcement based methods? Perhaps their dog was a breed or age you love working […]
Marketing Your Dog Biz
Marketing Your Dog Biz
Searching for content ideas? Here’s how to get unstuck
Want to know a secret? This article spent several hours as a blank page, cursor blinking forlornly, before coming into existence. Despite the epic amount of dog-related content you probably consume, it’s common to draw a blank when creating your own. Whether you’re seeking ideas for an impactful social media post, a client handout, or […]
Breaking the networking ice
A strong referral network can be the cornerstone of a successful dog training or walking business. From a marketing perspective, word of mouth referrals from clients and other professionals helps to drive traffic your way and elevate your reputation. These networks can also help you feel less isolated in your work, and embed you within […]
Welcome Everyone to Your Website
Does your website offer a warm hello to everyone? Web accessibility is a term that promotes tools and technologies that can be understood and navigated by all, including those with disabilities. Google’s own website posits that “everyone should be able to access and enjoy the web”, and there is big overlap between search engine rankings […]
Can You Run a Dog Business Without Social Media?
With over half the world using social media, it’s easy to see how these platforms have become synonymous with getting your brand and business out there. There are a host of tools and methods related to social media marketing, and navigating these can feel exhausting. While there is no doubt that social media can be […]