Running a business without effective policies is like driving a car without oil. The car—or your business—runs less and less effectively until, finally, it breaks down. To avoid spending time on the side of the road, here are some tips to tune up your policies. Scheduling Policy Set your schedule up for success. “What time […]
Money Matters
Money Matters
How To Talk Turkey (Money, That Is) With Your Dog Training Clients
We all know to avoid topics like sex, politics, and religion when talking to potential clients. Most dog trainers would like to include money in that list, too. Unfortunately it’s an unavoidable subject, but talking about the price of your services doesn’t have to be uncomfortable for you or your clients. Setting the right tone […]
Making the Sale
In “Set Your Rates Right” I talked about charging what you’re worth. I attempted to convince you to give up the guilt and understand that being paid well for your work is good for you, your business, your clients, and the dogs. But knowing you’re worth a decent rate is only half the battle and […]
Expand Your Revenue & Your Impact
The usual challenge for dog training businesses is to get up to full speed, to run a full class schedule at maximum capacity, or fill all the appointment spots in your private training calendar. But once you reach these goals, there’s often a new problem to solve—how to create room for additional growth. Not every […]