When you started your dog training business, you probably had big dreams: helping dogs and their people, making a difference, maybe ditching a soul-sucking job to do something you love. But did those dreams include financial security? A retirement plan? A clear career path that keeps you engaged for the long haul? If not, you’re […]
Money Matters
Money Matters
Financial Fortitude: Safeguarding Your Dog Training Business from the Ups and Downs
We often hear from dog trainers concerned about changes in their earnings, and when the news is filled with discussions about economic downturns, it’s natural to feel concerned. It can be disconcerting to experience a drop in bookings and sales. The good news? Despite many economic upheavals over the years, the dog training industry remains […]
The Power of Choice in Your Dog Business
We strive to give the animals in our care the power to make choices. We know choice can be reinforcing and can help to build trust. The same holds true for us. Choices are empowering, providing a sense of control. But when it comes to business we sometimes operate as if we’re powerless, stuck in […]
How To Talk Turkey (Money, That Is) With Your Dog Training Clients
We all know to avoid topics like sex, politics, and religion when talking to potential clients. Most dog trainers would like to include money in that list, too. Unfortunately it’s an unavoidable subject, but talking about the price of your services doesn’t have to be uncomfortable for you or your clients. Setting the right tone […]
Expand Your Revenue & Your Impact
The usual challenge for dog training businesses is to get up to full speed, to run a full class schedule at maximum capacity, or fill all the appointment spots in your private training calendar. But once you reach these goals, there’s often a new problem to solve—how to create room for additional growth. Not every […]