Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or even shorten, just one leg and the stool topples. Like the stool, a balanced marketing plan requires three legs. Unfortunately, it’s rare to see a dog business marketing plan that […]
Better Business
Maximizing Client Referrals
A referral is worth a thousand words—and thousands of dollars, too. So it pays to have a strategic referral plan to help keep your dog walking schedule—and your bank account—full. If you don’t like marketing, that’s all the more reason to cultivate client referrals: Encouraging and rewarding referrals is one of the easiest, least stressful […]
Are you Missing Out on Allowable Tax Deductions for Your Dog Walking Biz?
By guest author Marie Poliseno, CPA and managing partner of Dollars & Scents Accounting Services Too often, self-employed professional dog walkers find themselves owing taxes at the end of the year, in part because they weren’t aware of things they could or should have done during the year to avoid a tax bill. This includes […]
Dog Walkers, Meet Dog Trainers—It Could Be a Match Made in Heaven
By Nan Arthur, San Diego and Ventura, CA Dog Walking Academy instructor and owner of Whole Dog Training As a dog trainer, I can attest that many trainers and behavior experts wish there were some sort of dating-like service to help them find the perfect match. Not for dating, of course, but to help connect […]
A Dog Walker’s Checklist
Professional dog walking has grown rapidly over the last ten years, and the collapse of the economy has sent a new flood of dog lovers into the field. Because walking is a young business, there is currently no regulating body to dictate the standards of care or qualifications for the work. But walking dogs, particularly […]