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Business slower than you’d like? Phone not ringing as much as it used to? Or maybe you’re just getting your business started and want to launch as strongly as possible? It’s time to step up your marketing game. Join us for a hands-on web-based workshop. Learn what makes an effective marketing plan, then choose personalized marketing projects, create your own marketing calendar, and get underway. Marketing is easier than you think—get started now so the phone rings tomorrow.

To see dates and times or sign up.

who is this workshop for?

Any dog pros, new or seasoned, who need to start or overhaul their marketing.

during the seminar, you will:

•    get started on your own marketing plan
•    learn the basic principles of effective marketing
•    choose projects that suit your skills, comfort zones, and budget
•    create a marketing calendar to guide your work
•    learn strategies to help you implement your projects successfully and on time

who’s teaching?

Veronica Boutelle and Gina Phairas, dogTEC’s business consultants, guide the process, just as they have for hundreds of clients across the country.

To see dates and times or sign up.

Missed a scary IRS deadline by accident, or perhaps you didn’t have the money on hand? Have a looming tax payment coming up you that you know you won’t be able to meet? Can’t pay your taxes by April 15^th? Feeling confused and overwhelmed by estimated quarterly payments? (Wondering if you’re supposed to be making them?) In short, ready to take control and fix some tax troubles, or just get organized for the coming year? Join Dollars & Scents’ Marie Poliseno for answers and peace of mind. Marie isn’t just an experienced CPA, she’s also an experienced dog trainer—the perfect combination to clear up confusing tax issues affecting you and your business with easy-to-follow guidelines and advice. If your tax situation has you stressed, this web seminar is a great step toward a fear-free solution.

To see dates and times or sign up.

Who’s Teaching?

Marie Poliseno, CPA, CTC, CPDT-KA

Marie Poliseno is a licensed Certified Public Accountant (CPA), a Certified Professional Dog Trainer (CPDT-KA), and an honors graduate of the San Francisco SPCA Academy for Dog Trainers. In addition to running her own dog training business for many years, Marie has spent the past thirty years working in the financial services industry within both public accounting as well as investment banking. Marie now artfully combines her passion for dogs with her savvy business acumen and accounting experience to run Dollars & Scents Accounting Services, a full service accounting firm designed to meet the needs of dog professionals.

 

You’ve done your marketing. The phone is ringing and emails are coming in. But too many potential clients remain just that: potential. This seminar shows you simple, comfortable strategies for turning an inquiry into an initial consult, and an initial consult into a full, pre-paid training package. Learn how to help potential clients take the step to hire you, and how to avoid common mistakes that leave you with unfilled appointments.

To see dates and times or sign up.

who’s it for?

Dog trainers and behaviorists who want to increase their sales and their sales comfort.

what you’ll learn

• Learn what impacts conversion rates
• Learn a step-by-step process for phone sales and initial consults
• Learn how to smoothly and gracefully handle the topic of cost and money
• Get sample sales language to adjust to your own style
• Gain sales confidence

who’s teaching

dog*tec business consultants Gina Phairas and Veronica Boutelle tackle this touchy subject, sharing tips they teach their dog*tec clients.

To see dates and times or sign up.

Whether you already have people working for you or are thinking about hiring your first employee or independent contractor, this web seminar is a must. Marie Poliseno, a dog trainer and highly experienced CPA whose company Dollars & Scents specializes in tax and accounting services for dog pros, leads us through the ins & outs of what it really means to bring on staff.

• Stay on the right side of the IRS by learning the do’s and don’ts of hiring employees vs. independent contractors
• Find out how to compute employee-hiring costs.  Learn what it will really cost after payroll taxes and workman’s compensation insurance
• Understand the paperwork and taxes involved in bringing on employees or ICs

Whatever questions you have in this daunting area, you’ll appreciate Marie’s no-nonsense, easy-to-understand explanations and instructions tailored specifically for dog pros.

See dates and times or sign up.

Who’s Teaching?

Marie Poliseno, CPA, CTC, CPDT-KA

Marie Poliseno is a licensed Certified Public Accountant (CPA), a Certified Professional Dog Trainer (CPDT-KA), and an honors graduate of the San Francisco SPCA Academy for Dog Trainers. In addition to running her own dog training business for many years, Marie has spent the past thirty years working in the financial services industry within both public accounting as well as investment banking. Marie now artfully combines her passion for dogs with her savvy business acumen and accounting experience to run Dollars & Scents Accounting Services, a full service accounting firm designed to meet the needs of dog professionals.

 

Whether you’ve already got staff, or it’s just time to start hiring, don’t miss this class. From finding and hiring the right people to training and reviews, get practical, hands-on tips for building a productive team culture for your training, daycare, or boarding facility or your pet sitting or dog walking business. Avoid the mistakes that plague employee-based businesses, and learn effective solutions if it’s already too late.

To see dates and times or sign up.

who’s it for?

Any dog business owner or manager who has employees or is thinking about hiring them.

what you’ll learn

• How to know when it’s time to hire
• How to find the right people, including writing an effective job description—and where to post it
• Staff training do’s and don’ts
• Staff reviews that actually work
• How to reduce turnover
• How to change staff culture– for the better

who’s teaching

Veronica Boutelle teaches this class based on years of experience coaching dog businesses ranging from single employees to large staffs, and her own time as Director of the world-renowned San Francisco SPCA Behavior & Training department.

To see dates and times or sign up.