Been thinking about adding an FAQ section to your website? Good thinking! But before you start typing out a laundry list of questions, let’s do some planning. A well done FAQ (Frequently Asked Question) page is more than a simple Q&A – it’s a strategic tool that can transform your website from a static brochure […]
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Resources that work: Supporting clients beyond the training session
As a dog trainer, you provide a wealth of knowledge and skills during your training sessions. But what happens after you leave? That’s where training support resources come in—a way to continue supporting clients as they practice what you’ve taught. Yet the term “resources” can feel a bit vague. Are we talking about handouts? Videos? […]
Your time matters! How to reduce cancellations and no-shows
You’ve prepped for your sessions, psyched yourself up, maybe even rehearsed a joke for an icebreaker. Then—nothing. No call, no text, just an empty training spot where a client (and their dog) should be. Frustrating? Absolutely. Costly? You bet. But preventable? 100%. Every dog trainer has dealt with the dreaded last-minute cancellation or, worse, a […]
Red flags and right fits: Client relationships in dog training
As an R+ dog trainer, you’re passionate about helping dogs and their humans succeed. But not every client is going to be your perfect match, and this can be tough when you care about all the two-and four-legged beings involved. Yet recognizing when a client relationship might be heading south is crucial for your business, […]
Serving over selling: Creating lasting client relationships as a dog trainer
The term “upselling” can make even the most confident dog trainers squirm. It often brings to mind pushy sales tactics that feel at odds with the compassionate, relationship-focused approach of positive dog training. But what if upselling wasn’t about selling at all? What if it was about offering the best care and support for dogs […]