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Take your training—and your training business—to the next level. Join world-renowned trainer Jean Donaldson and the dog pro industry’s top business coach Veronica Boutelle to learn how to improve your case resolution and with it your bottom line. Jean will evaluate treatment approaches and their uses, including newcomers such as CAT and BAT, and Veronica will bust the business myths that plague our industry and keep trainers from making a good living.

To see dates and times or sign up.

Who’s Teaching?

Jean Donaldson

Jean Donaldson is a pioneer in the field of positive reinforcement dog training and one of the most respected dog trainers in the world today. As the founder of The San Francisco SPCA Academy for Dog Trainers Jean trained and certified more than 500 professional dog trainers during the program’s decade-long existence.

Jean is a sought-after speaker at training and behavior seminars worldwide. Her first book, The Culture Clash, won numerous awards, including The Dog Writer’s Association of America’s Maxwell Award for the best training and behavior book of the year. The Culture Clash is also the APDT’s number one recommended book for dog trainers.

Jean’s other books include the award-winning MINE! A Guide to Resource Guarding in Dogs, Fight! A Guide to Dog-Dog Aggression, and Oh Behave! Dogs from Pavlov to Premack to Pinker.

Veronica Boutelle

dog*tec’s founder Veronica Boutelle has been helping trainers take their businesses to the next level through dog*tec’s business consulting services since 2003. She is the former Director of Behavior & Training at the San Francisco SPCA.

Veronica is the author of How to Run a Dog Business and the co-author of Minding Your Dog Business, writes the business column for APDT’s Chronicle of the Dog , and is a sought-after speaker at conferences and dog training schools across the country.

 

Get the keys to a successful dog training class business. Gina Phairas of dog*tec addresses both the curriculum and business sides of a thriving class program. Learn to prepare your clients for real-world success outside the classroom, inspire rampant word of mouth, successfully handle disparate skill and experience levels (human and canine!), create a calm and focused learning environment, and keep students coming back through graduation and into the next class.

May 17 in Accord, NY.

This seminar is hosted by Dogs of Course. Register now.

What will you learn?

Effective curriculum design and good business practices are the one-two punch needed for a successful class business. Gina will cover the core principles of both.

Curriculum

Without curriculum that makes students’ lives with their dogs outside the classroom easier, there is no word of mouth and no repeat business. This presentation will explore what makes great curriculum. We’ll discuss the notions of goal-based curriculum development, backwards planning, and constructivist theory, which provides a way of thinking about teaching humans complex concepts and skills– and a way of translating what happens in the classroom to the real world outside of it. Put an end to hearing, “He only behaves in class!” And put an end to struggling with disparate skill and experience levels– human and canine.

Business Practices

Gina will share successful tips and strategies for:

• Marketing your classes cheaply and effectively
• Getting your pricing strategy just right
• Increasing repeat business

Who’s Teaching?

Gina Phairas, BSc Comms, CTC

Gina is one of the forces behind dog*tec. A former instructor at the San Francisco SPCA Academy for Dog Trainers, where she helped trainers learn to teach successful classes, Gina develops products that help trainers succeed in their businesses and works one-on-one with dog pros as a business and case coach. She is a dynamic speaker and gifted teacher who has taught workshops across the country. Gina previously ran a successful dog training business of her own and consulted nationally for shelters and rescue groups.

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Learn why open enrollment is better—and what it can do for your basic manners dog training classes. Open enrollment means never turning away students again. It means higher class revenues. It means no more cancelled classes.

In this two-part web seminar we show you the innovative curriculum design style that allows you to teach multiple skill and experience levels (dog and human) in one class—without resorting to running around the room giving mini-privates to each student. And then we teach you how to get the most from offering open enrollment classes—from pricing to policies to marketing.

To see dates and times or sign up.

what you’ll learn

Part 1: How It Works

Learn the basics of open enrollment curriculum and how to teach it. We walk you through a sample curriculum so you can see how it all works.

Part 2: The Business Side

Open enrollment classes offer great marketing and sales advantages. Learn how to take advantage by pricing yours right, setting good policies, and filling them up.

who’s teaching

Gina Phairas and Veronica Boutelle, architects of the new dog*tec Open Enrollment Basic Manners Curriculum Package (available October 2013), share how they created this innovative new approach to basic classes—and how you can do it, too.

To see dates and times or sign up.

Business slower than you’d like? Phone not ringing as much as it used to? Or maybe you’re just getting your business started and want to launch as strongly as possible? It’s time to step up your marketing game. Join us for a hands-on web-based workshop. Learn what makes an effective marketing plan, then choose personalized marketing projects, create your own marketing calendar, and get underway. Marketing is easier than you think—get started now so the phone rings tomorrow.

To see dates and times or sign up.

who is this workshop for?

Any dog pros, new or seasoned, who need to start or overhaul their marketing.

during the seminar, you will:

•    get started on your own marketing plan
•    learn the basic principles of effective marketing
•    choose projects that suit your skills, comfort zones, and budget
•    create a marketing calendar to guide your work
•    learn strategies to help you implement your projects successfully and on time

who’s teaching?

Veronica Boutelle and Gina Phairas, dogTEC’s business consultants, guide the process, just as they have for hundreds of clients across the country.

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Missed a scary IRS deadline by accident, or perhaps you didn’t have the money on hand? Have a looming tax payment coming up you that you know you won’t be able to meet? Can’t pay your taxes by April 15^th? Feeling confused and overwhelmed by estimated quarterly payments? (Wondering if you’re supposed to be making them?) In short, ready to take control and fix some tax troubles, or just get organized for the coming year? Join Dollars & Scents’ Marie Poliseno for answers and peace of mind. Marie isn’t just an experienced CPA, she’s also an experienced dog trainer—the perfect combination to clear up confusing tax issues affecting you and your business with easy-to-follow guidelines and advice. If your tax situation has you stressed, this web seminar is a great step toward a fear-free solution.

To see dates and times or sign up.

Who’s Teaching?

Marie Poliseno, CPA, CTC, CPDT-KA

Marie Poliseno is a licensed Certified Public Accountant (CPA), a Certified Professional Dog Trainer (CPDT-KA), and an honors graduate of the San Francisco SPCA Academy for Dog Trainers. In addition to running her own dog training business for many years, Marie has spent the past thirty years working in the financial services industry within both public accounting as well as investment banking. Marie now artfully combines her passion for dogs with her savvy business acumen and accounting experience to run Dollars & Scents Accounting Services, a full service accounting firm designed to meet the needs of dog professionals.