If you’re reading this column, chances are you’ve been trained to work with dogs, and well trained. But running a business, any business, calls for a Renaissance skill set and unreasonable amounts of time: in past columns I’ve touched on the stress of adding administrative duties, accounting, bookkeeping, marketing, etc. to your job as dog […]
Don’t Give It Away
We’ve all been there—at a party, or in line at the grocery store, or at a child’s soccer game. Wherever it happens, you know how it goes. Someone asks you what you do. You tell them. Next thing you know you’re listening to their dog problems and being pumped for free advice. And it’s a […]
Win With Packages
Cases that don’t solve and clients that fade away before their behavior modification plan is completed are common complaints among dog trainers. So is not knowing from week to week what your schedule will look like. A package format—in which clients agree to and pay for a number of sessions up front—can revitalize your private […]
Making the Sale
In “Set Your Rates Right” I talked about charging what you’re worth. I attempted to convince you to give up the guilt and understand that being paid well for your work is good for you, your business, your clients, and the dogs. But knowing you’re worth a decent rate is only half the battle and […]
Expanding Your Services
Diversify and Conquer There comes a time in the life of every business, whatever its size, when the question of growth arises and decisions have to be made. Most business owners in this situation think vertically—more clients, higher prices, additional employees—often overlooking lateral opportunities, which, if approached with imagination, can add both revenue and diversity. […]
