Gazing outside from behind the dreary landscape of our desks, few are the people who can say they’ve never given a thought to a career change that involved working outside–river guide, perhaps, or a rancher or deckhand on a luxury liner. For many dog lovers, those rosy-tinged, outdoorsy dreams concern dog walking. A life of […]
Got Vets? Marketing Tips for Dog Pros
Veterinarians have long been a dog pro’s most coveted referral source. In the early days, bringing by a basket of cookies from time to time and asking to keep some cards or brochures on the counter could assure a steady stream of new client calls. But those days are long gone. Today’s dog training business […]
The Well-Scheduled Dog Pro
Structure abounds in our culture and we’re accustomed to its rule. From school and college and into the workplace, the majority of us rely throughout our lives on some form of exterior framework to keep us on track. Little wonder, then, that many small business owners struggle with the sudden lack of direction self-employment presents. […]
Set Your Rates Right
Most of us are dog lovers first, trainers second, and business men and women dead last. A number of challenges arise from this reality, including a pervasive sense of guilt about charging money for what we do. This guilt is then alleviated with chronic undercharging, the result of which is an income level that keeps […]
Better Case Resolution
In our one-on-one work with trainers we are often asked to help bring down the number of unsolved behavior cases—by which I mean those clients a trainer sees once or twice, maybe more, without resolution. In such cases clients don’t meet their goals, dogs are not helped, and business suffers. I have said in past […]
