With over half the world using social media, it’s easy to see how these platforms have become synonymous with getting your brand and business out there. There are a host of tools and methods related to social media marketing, and navigating these can feel exhausting. While there is no doubt that social media can be […]
How To Do It All (By Not Doing It All)
Imagine a job description which read: Seeking a motivated and passionate individual with expertise in marketing, accounting, customer service, web design, operations, management, event planning, coaching and networking. Must also have a thorough understanding of canine and human behavior and be willing to lie awake at 3am pondering training plans. Being a dog professional can […]
5 service ideas to inspire your dog business this year
One of our favorite things about our THRIVE! program is the inventive flow of ideas that members generate for their businesses. Whether it’s services, ways of working, products or packages, we love witnessing these innovations. The best new endeavors usually have a clear purpose and help to enhance the client experience, as well as making […]
Don’t Let Clients Get Lost on Their Way to You
Last month we looked at the client journey—the complete experience a dog lover has with your business, from first exposure (entry points) through learning all about what you do (marketing and information-gathering “rest stops”) to becoming a client (purchase points) and then their time with you as a client or student (their client experience). Not […]
Sending Clients on a Successful Journey
Think about the client journey as a marketing roadmap to your training services and classes. Another way to put it: A client journey is the complete experience a dog lover has with your business, from start to finish. Everyone who comes into contact with your business takes a journey with you. Careful cultivation of that […]
