We often hear from dog trainers concerned about changes in their earnings, and when the news is filled with discussions about economic downturns, it’s natural to feel concerned. It can be disconcerting to experience a drop in bookings and sales. The good news? Despite many economic upheavals over the years, the dog training industry remains […]
Click and Treat! How to Create Compelling Calls-to-Action
What are you hoping for when you engage with potential dog training clients? That they’ll take some kind of action, right? Whether you want them to book a service, sign up for a newsletter, fill out a form, or click a link – we want our marketing messages to motivate and inspire action. ‘Calls-to-action’ (CTAs) […]
From Clients To Members: Is A Subscription Model Right For Your Dog Training Business?
The world of dog training continues to expand, especially when it comes to new ways of educating and connecting with dog lovers. You may have noticed a rise in dog training membership programs and wondered if it’s something you should be doing, too. A membership is a structured program where dog lovers pay a recurring […]
6 Features of Winning Websites
Your website is the virtual front door to your dog training business. It’s not just a platform; it’s an essential tool for attracting clients, selling your training services, and building your brand and business. Just as client participation is crucial in successful dog training, your website’s effectiveness relies on engaging your audience. Here are 6 […]
The Right Coach For You And Your Business
As a dog trainer, you’re probably used to playing the role of coach – supporting, guiding and cheering on your clients as they figure out life with their dog. And as you juggle all the complexities of running a business, you may have dreamt of having a coach of your own. It’s tough being your […]