One of our favorite things about our THRIVE! program is the inventive flow of ideas that members generate for their businesses. Whether it’s services, ways of working, products or packages, we love witnessing these innovations. The best new endeavors usually have a clear purpose and help to enhance the client experience, as well as making […]
Don’t Let Clients Get Lost on Their Way to You
Last month we looked at the client journey—the complete experience a dog lover has with your business, from first exposure (entry points) through learning all about what you do (marketing and information-gathering “rest stops”) to becoming a client (purchase points) and then their time with you as a client or student (their client experience). Not […]
Sending Clients on a Successful Journey
Think about the client journey as a marketing roadmap to your training services and classes. Another way to put it: A client journey is the complete experience a dog lover has with your business, from start to finish. Everyone who comes into contact with your business takes a journey with you. Careful cultivation of that […]
What To Say & How To Say It
A client calls to cancel a training appointment or dog walk, knowing it’s against your policy. You show up for a training session to find the client’s not done their homework again. You decide a student and her dog would be much better off in private training. You realize it’s time to let a client […]
Mastering the 3 S’s in Your R+ Dog Business
As a R+ dog pro, you know all about working the 3 D’s with dogs—that’d be distance, duration, and distraction, of course. But what about the 3 S’s in your business? We want to see you running a dog business that is financially Successful, without those stomach-dropping slow months. We want to see you doing […]