Here’s a happy statistic for you: In the typical business, a 5% increase in client retention can result in anywhere from a 25-125% increase in profits. In other words, keep more clients, make significantly more money. Wow. Combine these cool numbers with the hard work it takes to get a new client, and it just […]
An Easier (& More Effective) Approach to Marketing Your Dog Business
Marketing. Probably not your favorite subject, we know. Most dog pros engage in spot marketing—doing a bit here and there “when there’s time,” or making a panicked push when things slow down, and feeling vaguely guilty and stressed the rest of the time. Spot marketing is understandable. After all, working with dogs is much more […]
5 Tips for Better Dog Walking Meet & Greets
Client meet & greets can be challenging. You need to learn everything there is to know about a dog you’re considering walking, both to make a good choice and to keep her (and everyone else) safe if you take her on. But it can be hard to get solid, reliable information during an intake interview. […]
How To Get Great Online Reviews: 4 Tips
Checking online reviews has become a regular part of most shoppers’ decision-making process. That includes dog lovers, whether searching for the right dog treats or choosing the best dog trainer, walker, pet sitter, or other dog pro for their best friend. Good online reviews can boost new client inquiries significantly—enough so that it’s worth taking […]
Ready For Full Time?
Are you dreaming about making your full-time living as a dog trainer, dog walker, or similar? Maybe you have a part-time hobby business you don’t know how to take further. Or you’ve never been sure how to take the first step to start your dog business. Either way, there’s the big transition challenge: How do […]
