Woo hoo and congrats! You’ve got a new dog walking client! If you’re walking singles, adding a new dog is usually a relatively simple procedure. If the new dog is particularly shy, you may wish to take extra steps, such as arranging a joint walk or two with your client, to help you ease into […]
Business Smarts: What Dog Pros Need To Know
We all know the importance of being dog smart—of keeping up-to-date on solid, scientific knowledge of dogs and dog behavior. Not only is knowing dogs critical to our success, whether we’re training, walking, or otherwise caring for them, it’s also critical to taking responsible, professional care of these creatures we all love. But what about […]
… And Repeat. Using Repetition to Help Dog Owners Succeed
Dog trainers have an interesting resistance to repetition. I’ve noticed this pop up in many places—in our conversations with dogbiz business consulting clients about their training programs and classes, in chats with trainers at our trade show booths at conferences, in online Facebook and forum conversations. I hear trainers bemoan having to repeat concepts to […]
Share the Good News: Using Milestones to Market Your Dog Business
Marketing probably isn’t your favorite topic or task. You may feel uncomfortable tooting your own horn. You may not be sure what exactly to market about, or when, or how to go about it. But you probably also know that marketing is the key to your business success. Think about it this way: Marketing is […]
Help Your Dog Business By Helping Shelter Dogs
One of the best things about content marketing, what we at dogbiz sometimes also call community marketing, is that it allows you to do good in the world while promoting your business. The concept is to share your expertise so referral sources and potential clients get to see you in action, benefit from your knowledge, […]