Marketing probably isn’t your favorite topic or task. You may feel uncomfortable tooting your own horn. You may not be sure what exactly to market about, or when, or how to go about it. But you probably also know that marketing is the key to your business success. Think about it this way: Marketing is […]
Help Your Dog Business By Helping Shelter Dogs
One of the best things about content marketing, what we at dogbiz sometimes also call community marketing, is that it allows you to do good in the world while promoting your business. The concept is to share your expertise so referral sources and potential clients get to see you in action, benefit from your knowledge, […]
Getting (& Giving) More Referrals
We’re guessing you’d love more referrals, but worry about pestering fellow professionals? If so, it’s worth keeping in mind that giving referrals benefits the referring party, too. It may fill a need and provide value-added capital with a client, such as when a vet refers a frustrated or frightened dog guardian to a trainer. And […]
Get A Successful Start To Your Dog Pro Day
As small business owners we live with never-ending to-do lists and a constant frustration that there aren’t more hours in the day. While we can’t do anything about that last complaint, it turns out that how we use the first hour of each day can significantly improve the productivity of the rest. Many successful people […]
Time-Outs for Dog Walkers: Vacations for Longevity
Have you taken a vacation recently? Do you have one planned? If you answered yes to either question, woo-hoo! (If you answered yes to both, double high five!) If you said no, this article is for you. I’m concerned about the number of dog walkers I work with, teach, and talk to who don’t take […]
