If you’ve had any experience as an employer, you know that not every hire turns out to be a gem. Given the time put into the hiring and training process, these mismatches can be very disappointing. But if you’re tempted to hold on to a subpar employee and simply see if things get better, don’t. […]
A Successful Attitude = Success
Attitude is a key component of success. All the old cliches apply: Whether you approach your business goals with a can-do attitude or Eyore’s certainty of doom matters. Whether you view a class with four students as a glass-half-full victory with room for improvement or a glass-half-empty failure will make a difference in how—or whether—you […]
Better Marketing Together
Dog businesses do better when they band together. Our most successful dog pro clients tend to view their competition as colleagues and allies rather than enemies. Their greater success is due partly to finding ways to support each others’ businesses. This approach also means less time wasted worrying about what others are doing, leaving more […]
Handling Seasonal Slowdowns
Ugh, those seasonal ups and downs! Take the holidays, for example. For some of you—trainers in particular—they usually mean heading into a seasonal slowdown. And for others—pet sitters and boarding facilities come to mind—they mean gearing up for a big ride. Then, after the holidays, trainers get the post-holiday calls as dog guardians decide that […]
The Business of Classes
Get the keys to a successful dog training class business. Gina Phairas of dog*tec addresses both the curriculum and business sides of a thriving class program. Learn to prepare your clients for real-world success outside the classroom, inspire rampant word of mouth, successfully handle disparate skill and experience levels (human and canine!), create a calm […]