Press releases are an easy—and free—way to draw attention to your dog training, walking, or daycare business. A good press release gives local news outlets the chance to see what you’re up to and possibly cover your story, providing you publicity and adding credibility to your status as a local canine expert. You can also […]
How To Get More Hours Out Of Your Day
Despite all of mankind’s advancements we’ve still not found a way to add hours to the day, be two places at once, or stop time to get a few more things done. Most small business owners long for these breakthroughs. But as they don’t appear imminent, here are some non-science fiction approaches to lengthen your […]
Using Your Master Schedule
We’ve written at various points about the benefits of using a master schedule—an organizational tool that allots regular, pre-set slots of time for specific tasks. A dog trainer’s master schedule might, for example, include specific times each week for seeing private training clients, teaching classes, prepping for each, marketing, administrative tasks, and so on. A […]
Do More With Less: Recycle Your Marketing
We talk and write a lot about content or community marketing— using your expertise as dog trainers to educate your audience while subtly promoting your business. It’s an excellent strategy. While doing good, you’re also using marketing that’s more effective, often less expensive, and much less sales-y and uncomfortable if you’re a bit on the […]
Building A Balanced Marketing Plan
Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or even shorten, just one leg and the stool topples. Like the stool, a balanced marketing plan requires three legs. Unfortunately, it’s rare to see a dog business marketing plan that […]