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Making Difficult Conversations Less Difficult

As positive reinforcement-based dog professionals, we tend to care deeply about others’ feelings, and naturally dislike conflict. For many of us, just the thought of a difficult conversation makes our stomach turn. But take heart when faced with one. It means you’ve made a decision to improve something in your situation. Hold on to that […]

Group Classes that Really Work

If you’re teaching group classes, chances are you’ve encountered at least a few common challenges. Like the students who confide in you their dogs “only behave during class” or “when the trainer is around.” Or having to decide between canceling or postponing classes that don’t fill on time, or going ahead with them half-full. There’s […]

Getting Clients By Adding Value

If you’re like many dog trainers, dog walkers, dog daycares, and the like, you’re in near-constant search for clients. It may seem an obvious statement on the surface, but one way to get more clients is to provide what potential clients need. This goes beyond “dog training” or “dog walking” or “dog daycare.” It goes […]