We know some of you are already experiencing cancellations and revenue loss due to the Coronavirus and others are bracing for the same. We wanted to share some ideas for navigating your business through this stressful and frightening time. There are precious few solid answers right now. We don’t know for sure when this will […]
Step Outside the Marketing Box—It’s Better Out Here
You hate it. Marketing. It’s uncomfortable. Expensive. So far removed from what you really want to be doing—helping dogs. Even when you manage to do a bit, it just doesn’t seem to work. Without strong reinforcement for your efforts, it’s hard to keep going. It can all be pretty discouraging, especially when you know you […]
A 2020 Marketing Plan You’ll Really Do, Part 2
The start of a new year is the perfect time to commit to marketing your dog business. In part 1 of this series, we explored projects for a balanced, and doable, marketing plan. Now it’s time to get your marketing projects scheduled. The number one rule in marketing is to do it, and without a […]
A 2020 Marketing Plan You’ll Really Do – Part 1
With a new year on the horizon, you’re probably starting to think ahead, set some goals, make plans. Now’s the perfect time to confront that thought that’s been lingering in the back of your mind. You know the one… I really should be doing more to market my business. The good news is how many […]
The Power of Choice in Your Dog Business
We strive to give the animals in our care the power to make choices. We know choice can be reinforcing and can help to build trust. The same holds true for us. Choices are empowering, providing a sense of control. But when it comes to business we sometimes operate as if we’re powerless, stuck in […]
