Taking care of other people’s best friends means living with the chilling prospect of emergencies. Dog walking emergencies can come in all shapes and sizes, from a vehicle break down to a sprained ankle to potentially traumatic accidents. Out on a trail, an otherwise reliable dog takes off chasing an unknown scent and is lost […]
Educate Your Community, Market Your Dog Biz
Increase the human-canine bond. Improve relationships. Keep dogs in their forever homes. Spread the R+ word. Help as many dogs as possible. These are common goal refrains from the trainers we help to build thriving businesses. Many trainers share a common frustration, too, of not feeling they’re making a difference for as many dogs as […]
Balance Your Dog Walking Marketing Plan
Think of a three-legged stool. It stands—and supports your weight—only because each leg has been built to do its part; it’s perfectly balanced. Remove, or even shorten, just one leg and the stool topples. Like the stool, a balanced marketing plan requires three legs. Unfortunately, it’s rare to see a dog business marketing plan that […]
Rules of Engagement for Great Dog Walks
By Pat Blocker, Denver, CO Dog Walking Academy Instructor and Owner of Peaceful Paws Dog Training Imagine a parallel universe where dogs are as compelled to respond to their person as humans are to instantly answer our cell phones—anytime, anywhere. A decidedly essential skill for dog walkers is the ability to overcome canine distraction. This can be […]
Newsletter Marketing– A Win For You & The Dogs
Newsletters can be powerful marketing tools. Done well, they provide ongoing connection to and brand loyalty from current clients. They let past clients know about new services to come back for, and remind them you’re there if friends or family need a dog pro. They introduce and keep you in front of potential clients until […]