We’re asked often by clients and workshop attendees as we lecture across the country for the secrets to success in this industry. Here’s what we tell them. 1. Get and keep yourself educated Whether you are already or wish to become a dog trainer, walker, sitter, or daycare or boarding facility owner, you owe it […]
Training the Clients
Most trainers agree that working with clients is the most important—and most challenging—part of the job. Even when the trainer does the training in board and train or day training situations, the work with the client remains the central ingredient to success. Transferring complex skills and understanding to a human is tremendously more involved than […]
Hiring: You Deserve Help
Most dog service businesses are one-person affairs. If you run one, you know what it’s like to juggle a multitude of tasks and wear too many hats at once: Trainer/walker/sitter/daycare or boarding operator, administrative assistant, marketing manager, bookkeeper, accountant, customer service rep, even janitor. We find in our business consulting work and when on the […]
Got Website Links?
Having a website doesn’t do you much good if no one sees it. Collecting links—having other sites add links to yours—is one sure-fire way to increase traffic to your site. Why links? Search engine optimization* expert Judy Taylor says website links are “the single most important thing you can do to raise your site ranking.” […]
Social Media for Dog Pros
We get a lot of questions about social media marketing. The most common two questions are some form of “Should I?” or “Do I have to?” and “Does it work?” Should I? It depends. The two most important factors are time and interest. Social media marketing requires a consistent time investment. Some choices are more […]