Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of the week at the right time and starting on the right date. Larger, established facilities offering a full schedule can stagger multiple classes to meet this challenge, but new and […]
Why Marketing Fails
Running a business without proper marketing is like running an engine without oil. But running a car with the wrong kind of oil will get you into trouble, too, just as there’s no point spending time and money on marketing that doesn’t work. If you’re not satisfied with the results of your current marketing efforts, […]
Fail Better
Failure is a part of business as much as it is a part of life. You can’t avoid it entirely, but you can use disappointments to your advantage if you’re willing to approach them differently. As Samuel Beckett once said, we need to learn to fail better. When something doesn’t go as we hoped, it’s […]
Focus Your Marketing
Take a moment to think about your audience. Really think about who it is you’d like to call you for your services. If your answer is simply “dog people with enough income” you may be missing some marketing opportunities. Focusing more specifically on who your services are for will help you to market more effectively […]
Train At The Next Level Redux
Take your training—and your training business—to the next level. Join world-renowned trainer Jean Donaldson and the dog pro industry’s top business coach Veronica Boutelle to learn how to improve your case resolution and with it your bottom line. Jean will evaluate treatment approaches and their uses, including newcomers such as CAT and BAT, and Veronica […]