Not so long ago, we thought of multitasking as something only computers could do. But now it’s a required skill listed on most human job descriptions, usually somewhere after “detail-oriented.” And with cell phones, Twitter, CNN, and flat-screen TVs on gym treadmills all vying for our attention, we can be forgiven for thinking ourselves capable […]
Hiring Help: Employees vs. Independent Contractors
“Should I hire employees or independent contractors?” It’s one of the most common questions we hear. First off – congratulations. Pondering the hiring plunge is often a good sign of your business’s health. But growth can be stressful, particularly when it involves taxes and paperwork. Compared to the IRS, dogs are easy to understand. We’re […]
Stories Sell: Using Case Studies & Testimonials on Your Website
We’re all drawn to stories. People remember stories and anecdotes long after any recollection of advertisements is gone—and case studies are particularly compelling because they highlight a problem that was solved. Even if we’ve never personally struggled with the problem in question, a few specific details of the experience is enough to trigger our imagination and […]
Are You Losing Money? Smart Rates & Policies
You’ve heard of “death by a thousand cuts”? The phrase can be traced to lingchi, an ancient Chinese form of torture in which the victim was…well, we’ll leave it to your imagination. Suffice to say it wasn’t a quick way to go. We know you’d never subject yourself to such a thing. But what about […]
5 Ways Dog Pros Get Their Marketing Message Wrong
Let’s face it – marketing may never make the list of your favorite activities. We know there are several dozen things you’d rather be doing: visiting in-laws, maybe. Or working with dogs. Still, you know that smart marketing will grow your business. And getting your marketing message right can save you time and money by […]