So much goes into the building of a business: The name, the logo, the website, the marketing—just for starters. That’s a lot of effort aimed at gaining clients and referral sources. And as businesses grow and become more time-demanding, it’s easy to lose track of the details. Good follow-up practices often suffer—an ironic twist given […]
A Better Approach to Guarantees
Making guarantees is a tricky business. Domino’s Pizza discovered this back in the early 90’s after its 30-minute-delivery-or-your-pizza-is-free guarantee led to a series of car accidents and lawsuits. You may not have a lot in common with an international chain like Domino’s—apart from the occasional use of pepperoni with your more demanding clients—but you’re undoubtedly […]
Constructing the Perfect Dog Pro Website
When it comes to productivity, few places are as treacherous as the Internet. Between Facebook, celebrity gossip, and cat videos, it’s a wonder any work gets done at all. But for gathering information the web can’t be beat, and today most consumers begin their buying decisions online. For most dog trainers, sitters, and walkers, a […]
Beating The Box Stores: Six Tips For Dog Pros
When you run a small business there are days when it feels like the world’s got you beat. Days lost juggling business plans, start-up costs, emails, phone calls, piles of paperwork, excessively complicated tax forms, and the steady accumulation of dog hair on everything you own. And still there aren’t enough clients. Finding them can […]
Handling Unhappy Clients While Sticking To Your Policies
Pleasing an unhappy dog often comes down to simple things. Taking out a leash. Saying the word, “W-A-L-K.” Bologna. Pleasing unhappy clients, however, can prove more complicated, and even dog pros with the best customer service skills find that they can’t please all the people all the time. Here are a few steps to cut […]