In our consulting work we’ve noticed dog pros share a nearly universal fear of raising rates. If you’ve put a rate increase off, worried your clients will leave you in a mass exodus, this article is for you. Why Raise Your Rates? To make a living. Our job at dogbiz is to help people make […]
Smart Discounts for Dog Pros: Don’t Give the Store Away
Everybody loves a deal, and everyone loves to spend less if they can, no matter their socio-economic standing. Have you been hearing “Do you have a discount for (fill in the blank)?” a lot lately and wondering how to respond? Are you tempted to offer discounts when business is slow? Here are some discount do’s […]
Training The Perfect Dog Pro Staff
Staff training is essential to the success of your business. The better trained your employees are, the smarter they work. Well-trained employees are more engaged and more likely to solve problems independently. Because they feel more valued, they are happier in their jobs, which in turn is reflected in their productivity. And yet, job training […]
6 Tips For Keeping Great Employees
We’ve written about the importance of hiring help to get the support you need to push your business forward while maintaining a sustainable work/life balance. We’ve talked about finding and hiring the right people for the job. But equally important is doing what it takes to keep good people when you find them. Employee turnover costs time […]
Successful E-Newsletter Marketing
Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Why Use an E-Newsletter Here are four reasons you should put out an email newsletter: Sell your services. Being front-of-mind increases the […]